Yahoo!, Ericsson, HP, WestwoodOne, and N2K Join The
Recording Academy to Create the Largest Music Webcast Ever,
Culminating With Feb. 21-25 Live Coverage From Radio City
Music Hall


Feb 6, 1998 -- Santa Monica, CA -- The 4th GRAMMY Webcast,
expected to be the largest music webcast ever, was announcedtoday
by Michael Greene, President/CEO of The Recording Academy. WithThe
Recording Academy creating and managing the production, The
GRAMMY Webcast includes several premier technology companies as
marketing and production partners, guaranteeing both a largeaudience
and top-quality content. will be promoted throughout the
Yahoo! network. Ericsson, Hewlett-Packard Company, Westwood One,
and N2K round out the partnerships by providing key pieces of the
technology and resources.

"The GRAMMY Webcast has become the ultimate combination ofpopular
music and innovative technology, allowing millions of people aroundthe
world to get a unique and exclusive view on the GRAMMYs,"commented
Greene. "People from over 100 countries joined us on the internetlast
year, and this year is already shaping up to be a significantlylarger web

Starting with an awareness campaign on coincidingwith
the announcement of the GRAMMY Nominations last week, the GRAMMY
Webcast gains momentum in the mid-February time frame when
GRAMMY interest is the highest. On February 20, the live webcast
begins, coinciding with the first rehearsals from Radio CityMusic
Hall. While the rehearsals are occurring, the Internet audience istreated
to an exclusive interactive experience including:

  • Live chats with top recording artists and a worldwide audience
  • Audio interviews and programming featuring GRAMMY artists
  • Instant digital photos from rehearsals and behind-the-scenes
  • Unique articles, visuals, and commentary from GRAMMY rehearsals
  • Coverage of exclusive events during GRAMMY week including nominees party

Finally, on February 25, the day of the 40th GRAMMY Awards,the
internet audience is expected to be at its peak with millions ofpeople
anticipating the awards presentation. During a 6-hour period, 92awards
are given (the majority of them not seen on television) andrecording
artists are led backstage for post-award interviews. The Internet
audience gets to interact with the winners, ask questions, and geta
completely unique point of view on the show.

Babyface, Hanson, Luciano Pavarotti, LeAnn Rimes, And Stevie Wonder
are already confirmed as performers for this year's GRAMMY Awards,
with Sting, Chris Rock, and Vince Gill being included among the
presenters. The GRAMMY Awards Show will be held at Radio City Music
Hall in New York on Wednesday, February 25th, and will be telecastlive
over the CBS network from 8:00 to 11:00 p.m. E.T., and be seen byan
international viewing audience of over 1.5 billion in over 190 countries.


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